No-code revenue
Are people paying for tools that avoid writing code?
Contributes to: Is it being used to build?. Signal score: 29 / 100. Relative weight within this question: 1.
StatusStill growing
Latest value$13.5B
Year over year+27%
Distance from highAt its high
Caution
Two public companies stand in for a whole category. Zapier, Webflow and Bubble are private, so they are not counted.
Most of this revenue is not about avoiding code. Shopify earns much of its money from payments, and it grows with online shopping.
Observed trend
Combined annual revenue of Wix and Shopify, in billions of dollars.
Combined annual revenue of Wix and Shopify, in billions of dollars. · 2017 – 2025
View data table
| Period / observation | Combined annual revenue of Wix and Shopify, in billions of dollars. |
|---|---|
| 2017 | 1.1 |
| 2018 | 1.7 |
| 2019 | 2.3 |
| 2020 | 3.9 |
| 2021 | 5.9 |
| 2022 | 7 |
| 2023 | 8.6 |
| 2024 | 10.6 |
| 2025 | 13.5 |
What it measures
- Metric
- Combined annual revenue of Wix and Shopify, latest full year
- Solved if
- Most software gets built without writing code
- Signal score
- 29 / 100. Up 94% since ChatGPT launched. How it is scored
- Status rule
- Still growing when combined revenue is higher than the year before.
Update history
The reading on each date we checked, separate from the historical observations above.
| Date | Value | Year over year | Status |
|---|---|---|---|
| 2026-11-02 | $13.5B | +27% | Still growing |
| 2026-11-01 | $13.5B | +27% | Still growing |
Source
| Source | Role | Measures | Latest data |
|---|---|---|---|
| SEC filings for Wix and Shopify | Scored measurement | Annual revenue of Wix and Shopify | 2025 |