{
  "notice": "Please credit \"Is software solved?\" and the sources listed in credits when you reuse these numbers. They are our own aggregates. For original records, go to each source.",
  "id": "no-code-revenue",
  "name": "No-code revenue",
  "question": "Are people paying for tools that avoid writing code?",
  "metric": "Combined annual revenue of Wix and Shopify, latest full year",
  "solvedIf": "Most software gets built without writing code",
  "value": "$13.5B",
  "change": "+27%",
  "trend": [
    {
      "label": "2017",
      "value": 1.1
    },
    {
      "label": "2018",
      "value": 1.7
    },
    {
      "label": "2019",
      "value": 2.3
    },
    {
      "label": "2020",
      "value": 3.9
    },
    {
      "label": "2021",
      "value": 5.9
    },
    {
      "label": "2022",
      "value": 7
    },
    {
      "label": "2023",
      "value": 8.6
    },
    {
      "label": "2024",
      "value": 10.6
    },
    {
      "label": "2025",
      "value": 13.5
    }
  ],
  "trendLabel": "Combined annual revenue of Wix and Shopify, in billions of dollars.",
  "caution": [
    "Two public companies stand in for a whole category. Zapier, Webflow and Bubble are private, so they are not counted.",
    "Most of this revenue is not about avoiding code. Shopify earns much of its money from payments, and it grows with online shopping."
  ],
  "score": 29,
  "scoreReason": "Up 94% since ChatGPT launched.",
  "fromHigh": "At its high",
  "status": "Still growing",
  "rule": "Still growing when combined revenue is higher than the year before.",
  "direction": "toward",
  "checks": [
    {
      "date": "2026-11-02",
      "value": "$13.5B",
      "change": "+27%",
      "status": "Still growing"
    },
    {
      "date": "2026-11-01",
      "value": "$13.5B",
      "change": "+27%",
      "status": "Still growing"
    }
  ],
  "url": "/signals/no-code-revenue",
  "api": "/api/signals/no-code-revenue.json",
  "credits": [
    {
      "name": "SEC filings for Wix and Shopify",
      "url": "https://www.sec.gov/search-filings/edgar-application-programming-interfaces",
      "signal": "no-code-revenue",
      "license": "US government public data",
      "credit": "Revenue from filings on SEC EDGAR."
    }
  ]
}